State Farm is targeting your 5-year-old

State Farm’s email

On January 18, 2022, State Farm sent an email recruiting its agents for a “unique project”. Consumers’ Research obtained a copy of that email, and alerted the public. As a result, State Farm ended its relationship with the GenderCool Project. But that was after nearly six-months of State Farm delivering books about being transgender and non-binary to elementary schools, libraries and community centers.

Is this what State Farm stands for?

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